Perception of acupuncture among users and nonusers: A qualitative study

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Perception of acupuncture among users and nonusers: A qualitative study.

This study uses a qualitative methodology to examine the perception of acupuncture among users and nonusers. Altogether 37 participants, age 35 or older, were interviewed. Participants' perception of advantages and disadvantages of adopting acupuncture, and their criteria in selecting acupuncturists, were collected. Results found that among the user group, acupuncture was perceived as being eff...

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ژورنال

عنوان ژورنال: Health Marketing Quarterly

سال: 2016

ISSN: 0735-9683,1545-0864

DOI: 10.1080/07359683.2016.1132051